9781119037361 | John Wiley & Sons Inc, August 24, 2015, cover price $29.00 | About this edition: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately.

9780395956427, titled "Beginning Algebra" | Cdr edition (Houghton Mifflin College Div, January 1, 1999), cover price $26.76 | also contains Beginning Algebra | About this edition: Intended for developmental math courses in beginning algebra, this text retains the hallmark features that have made the Aufmann texts market leaders: an interactive approach in an objective-based framework: a clear writing style, and an emphasis on problem-solving strategies.