For All Practical Purposes is the most effective and engaging textbook available for showing mathematics at work in areas with a direct impact on our lives (consumer products and advertising, politics, the economy, the Internet).  It was the first, and remains the best, textbook for liberal arts students and for instructors who want to bring students the excitement of contemporary mathematical thinking and help their students think logically and critically.  The new edition offers a number of changes designed to make the text more accessible than ever to a wider range of students and instructors.

The book not only addresses timely theories and concepts related to ethics, social responsibility and public policy, but it adds relevance through real-life applications in business. It contains exclusive interviews in which corporate and trade association executives explain in their own words how they manage their responsibilities toward government and society. The text also explains how companies and industries use technology and telecommunications to promote and defend their public policy and societal interests in the U.S. and around the world. Thus, the text also has a strong global focus, containing international perspectives and examples. The text uses theories, concepts and historical developments to help students build a foundation and develop an analytical framework for the practical applications and policy discussions that follow. And it includes cutting-edge topics in business ethics and society--presented in a pro/con format--that have been classroom tested to increase student interest, promote class discussion, and enable students to develop their critical thinking skills.

Product Description: Designed for first year undergraduates, this text uses technology to promote conceptual understanding as well as exploration and modelling of real-world problems. The focus is on the function concept to prepare students for the study of calculus, while its emphasis on mathematical modelling helps students see how maths can be used outside the classroom or laboratory...read more (view table of contents, read Amazon.com's description)