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Chris Lederer has written 2 work(s)
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Harvard Business Review on Customer Relationship Management
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Product Description: This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C...read more
By Sam Hill, Jon R. Katzenbach, Chris Lederer, C. K. Prahalad and Patrica B. Ramaswamy
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Paperback:

9781578516995 | Reprint edition (Harvard Business School Pr, November 1, 2001), cover price $22.00 | About this edition: This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.

The Infinite Asset: Managing Brands to Build New Value
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By Sam Hill and Chris Lederer
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Hardcover:

9781578512492 | Harvard Business School Pr, September 1, 2001, cover price $27.50

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