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Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Crucial Market
cover image for 9780814408155
A guide to marketing to women explains women's buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products, services, and marketing strategies to capitalize on this market.
By Lisa Johnson and Andrea Learned
See complete details on each edition (1 edition listed)

Hardcover:

9780814408155 | Amacom Books, June 21, 2004, cover price $23.00 | About this edition: A guide to marketing to women explains women's buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products, services, and marketing strategies to capitalize on this market.

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