This is a successful casebook that presents contrasting cases of management mistakes and successes, providing insights into the art of managerial decision-making. * It covers the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management. * This updated edition features new and current cases which have been added on such companies as Continental Air, Harley Davidson, IBM, Sunbeam, Planet Hollywood, and Toys "R" Us. * Contains an all new section on "Entrepreneurial Adventures."

Product Description: On the eve of the twentieth century, small-town Texas was still wild country lacking in the commodities and cultural centers of larger cities. This changed, however, with the arrival of the Santa Fe rail line, followed quickly by the Harvey House...read more