9780393047479 | W W Norton & Co Inc, July 1, 1999, cover price $22.95 |
About this edition: Reveals how transnational corporations, including Nike, are spreading the 'American Way of Life' by using the name and image of Michael Jordan
9780393323696 | New exp su edition (W W Norton & Co Inc, September 1, 2002), cover price $15.95 |
About this edition: Explains the processes of American cultural imperialism in the age of globalization, using professional basketball as an example of hyper-capitalism.
9780393320374 | W W Norton & Co Inc, April 1, 2000, cover price $12.95 |
About this edition: Part biography, part social history, a renowned historian reveals how, by using the name and image of Michael Jordan, transnational corporations, including Nike, are spreading 'the American Way of Life' and discusses how capitalism and advanced telecommunications are conquering the nations of the world.