Results for Philip Kotler

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Philip Kotler has written 117 work(s)

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Marketing Professional Services

Product Description: Any professional services organisation must be capable of rapidly evolving its services to fit market needs that change at lightning speed."Marketing Professional Services "teaches readers how to work with the internal hurdles that stand between them and their potential markets...read more

By Paul N. Bloom and Philip Kotler

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Hardcover:

9780132074407 | 2 edition (Prentice Hall Direct, September 1, 1999), cover price $39.95 | About this edition: Any professional services organisation must be capable of rapidly evolving its services to fit market needs that change at lightning speed.

9780135576205 | Prentice Hall, May 1, 1984, cover price $71.00 | also contains Darwin's Luck: Chance and Fortune in the Life and Work of Charles Darwin | About this edition: Any professional services organisation must be capable of rapidly evolving its services to fit market needs that change at lightning speed.

The New Competition

Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate United States markets and offers marketing counterstrategies for the next wave of Japanese competition

By Liam Fahey, Somkid Jatusripitak and Philip Kotler

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Hardcover:

9780136120780 | Prentice Hall Direct, March 1, 1985, cover price $35.95 | About this edition: Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate United States markets and offers marketing counterstrategies for the next wave of Japanese competition

Marketing for Health Care Organizations

Product Description: Designed to help health care professionals achieve their marketing objectives by providing them with timely tools and market analysis techniques.S.

By Clarke and Philip Kotler

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Hardcover:

9780135575628 | Prentice Hall, January 1, 1987, cover price $126.85 | About this edition: Designed to help health care professionals achieve their marketing objectives by providing them with timely tools and market analysis techniques.

High Visibility

Product Description: How executives, politicians, entertainers, athletes, and others create, market, and achieve successful images.

By Philip Kotler, Irving J. Rein and Martin R. Stoller

See complete details on each edition (1 edition listed)

Hardcover:

9780396088318 | Dodd Mead, April 1, 1987, cover price $3.98 | About this edition: How executives, politicians, entertainers, athletes, and others create, market, and achieve successful images.

Marketing Management: Canadian

By Philip Kotler and Turner

See complete details on each edition (1 edition listed)

Hardcover:

9780135580578 | 5th edition (Prentice Hall of Canada Ltd, December 1, 1987), cover price $49.33

Marketing Management and Strategy: A Reader

Product Description: Dear delegates,friendsand membersofthe growingKES professionalcommunity,w- come to the proceedings of the 9th International Conference on Knowledge-Based and IntelligentInformationandEngineeringSystemshostedbyLa TrobeUniversityin M- bourne Australia...read more

By Philip Kotler (editor)

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Paperback:

9780135584538 | Fac sub edition (Prentice Hall, December 1, 1987), cover price $91.00 | About this edition: Dear delegates,friendsand membersofthe growingKES professionalcommunity,w- come to the proceedings of the 9th International Conference on Knowledge-Based and IntelligentInformationandEngineeringSystemshostedbyLa TrobeUniversityin M- bourne Australia.

Social Marketing: Strategies for Changing Public Behavior

Product Description: This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and ten research highlights to represent the scope of research methodologies...read more (view table of contents, read Amazon.com's description)

By Philip Kotler and Eduardo L. Roberto

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Hardcover:

9780029184615 | Free Pr, July 1, 1989, cover price $40.00 | also contains The Art and Science of C: A Library-Based Introduction to Computer Science | About this edition: Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups

Paperback:

9780743238441 | Free Pr, October 1, 1989, cover price $24.95 | About this edition: This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign.

High Visibility: The Professional Guide to Celebrity Marketing

Product Description: High visibility is not just a matter of vanity any more - it's a fact of life. Today, throughout all sections of society, you gain power not because of your ability but your visibility. This feeling has become so strong that professionals of all kinds - businesspeople, lawyers, doctors, entertainers, athletes, politicians and others - are finding out that they are only as successful as they are visible...read more

By Philip Kotler

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Paperback:

9780434910243 | Butterworth-Heinemann, March 1, 1990, cover price $19.95 | also contains Teaching Gifted Children With Special Educational Needs: Supporting Dual and Multiple Exceptionality | About this edition: High visibility is not just a matter of vanity any more - it's a fact of life.

Marketing Models

Product Description: Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets...read more (view table of contents, read Amazon.com's description)

By Philip Kotler, Gary L. Lilien and K. Sridhar Moorthy

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Paperback:

9780135456415 | Facsimile edition (Prentice Hall, April 1, 1995), cover price $55.00 | also contains Quick-E! Charting: Clinical Reference | About this edition: Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions.

9780135446447 | Prentice Hall, December 1, 1991, cover price $69.33 | also contains Quick-E! Spanish Guide: Clinical Reference | About this edition: This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models.

Marketing for Congregations: Choosing to Serve People More Effectively

Product Description: How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors and other leaders of congregations to make better, informed decisions and meet the needs of people more effectively...read more

By Philip Kotler (contributor) and Norman Shawchuch

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Paperback:

9780687235797 | Abingdon Pr, September 1, 1992, cover price $33.00 | About this edition: How does a congregation do research, test its services, create and market a ministry, and evaluate results?

Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations

Product Description: This straightforward guide for effectively marketing places has been the framework for economic development in the 1990s and beyond.

By Donald H. Haider, Philip Kotler and Irving Rein

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Hardcover:

9780029175965 | Free Pr, April 1, 1993, cover price $40.00 | About this edition: A guide to the strategic marketing of places details the steps cities and nations need to take to become attractive 'products'

Paperback:

9780743236362 | Free Pr, January 15, 2002, cover price $25.95 | About this edition: This straightforward guide for effectively marketing places has been the framework for economic development in the 1990s and beyond.

Marketing Management: Analysis, Planning, Implementation, and Control

An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importance of teamwork between marketing and all the other functions of the business. Different perspectives are introduced in strategic market planning. The text provides company examples of creative, market-focused action.

By Philip Kotler

See complete details on each edition (3 editions listed)

Hardcover:

9780139149467 | 9 edition (Prentice Hall, June 1, 1999), cover price $89.00 | also contains Biologically Inspired Signal Processing for Chemical Sensing

9780132435109 | Prentice Hall, August 1, 1996, cover price $89.00 | also contains Gamemastery Item Cards: Curse of the Crimson Throne | About this edition: An analysis of trends and developments in global marketing management.

9780137228515 | 8th edition (Prentice Hall, January 1, 1994), cover price $77.33 | also contains The CMS-Joint Commission Crosswalk, 2009 Edition: A Side-by-Side Analysis of the CMS Conditions of Participation and the Joint Commission Standards

Principles of Marketing/Keys to Success

By Gary Armstrong and Philip Kotler

See complete details on each edition (1 edition listed)

Hardcover:

9780134437224 | 6th edition (Prentice Hall, January 1, 1994), cover price $74.05 | also contains Music for Little Mozarts Deluxe Starter Kit

Strategic Marketing for Educational Institutions

Product Description: Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities...read more

By Karen F. A. Fox and Philip Kotler

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Hardcover:

9780136689898 | Fac sub edition (Prentice Hall, April 1, 1995), cover price $175.00 | About this edition: Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it.

Paperback:

9780536949851 | 2 pck edition (Pearson Custom Pub, January 31, 1995), cover price $124.67 | About this edition: Here is 'the' handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it.

Standing Room Only: Strategies for Marketing the Performing Arts

Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing

By Philip Kotler and Joanne Scheff

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Hardcover:

9780875847375 | Harvard Business School Pr, January 1, 1997, cover price $60.00 | About this edition: Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing

The Marketing of Nations: A Strategic Approach to Building National Wealth

Using examples from Japan, China, Latin America, and Eastern Europe, the authors show how political leaders can identify economic opportunities and help their economies compete successfully in the global marketplace. 10,000 first printing. (view table of contents)

By Somkid Jatusripitak, Philip Kotler and Suvit Maesincee

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Hardcover:

9780684834887 | Free Pr, August 1, 1997, cover price $40.00 | About this edition: Shows how political leaders can identify economic opportunities and help their economies compete successfully in the global marketplace

High Visibility: The Making and Marketing of Professionals into Celebrities

(view table of contents)

By Philip Kotler, Irving J. Rein and Martin R. Stoller

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Hardcover:

9780844234489 | Ntc Business Books, September 1, 1997, cover price $24.95

Museum Strategy and Marketing: Designing Missions Building Audiences Generating Revenue and Resources

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By Neil G. Kotler, Philip Kotler, Kotler Neil and Kotler Phillip

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Hardcover:

9780787909123 | Jossey-Bass Inc Pub, April 1, 1998, cover price $62.00

El Marketing De Las Naciones/ the Marketing of Nations: Una Aproximacion Estrategica a La Creacion De La Riqueza Nacional/ a Strategic Approach to Building National Wealth

Product Description: El mÃ¡s importante gurÃº del marketing mundial, Philip Kotler, se une esta vez a los especialistas Somkid Jatusripitak y Suvit Maesincee con el fin de presentarnos un nuevo enfoque sobre la creaciÃ³n de riqueza nacional a travÃ©s del marketing...read more

By Somkid Jatusripitak, Philip Kotler and Suvit Maesincee

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Paperback:

9788449305672 | Italian edition edition (Paidos Iberica Ediciones S A, September 10, 1998), cover price $19.95 | About this edition: El mÃ¡s importante gurÃº del marketing mundial, Philip Kotler, se une esta vez a los especialistas Somkid Jatusripitak y Suvit Maesincee con el fin de presentarnos un nuevo enfoque sobre la creaciÃ³n de riqueza nacional a travÃ©s del marketing.

El Marketing Segun Kotler

By Philip Kotler

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Paperback:

9788449307546, titled "El marketing segun Kotler / the Marketing According to Kotler" | Paidos Iberica Ediciones S A, June 14, 1999, cover price $40.95

Marketing Management: The Millennium Edition

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By Philip Kotler

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Hardcover:

9780130122179 | 10th edition (Prentice Hall, July 1, 1999), cover price $126.67

9780130739537 | 10 har/com edition (Prentice Hall, July 1, 1999), cover price $140.00

Marketing Management: Millennium Edition

Product Description: Great resource for marketing management and business techniques.

By Philip Kotler

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Paperback:

9780130135957 | Instructor edition (Prentice Hall, August 1, 1999), cover price $0.01 | About this edition: Great resource for marketing management and business techniques.

A Framework for Marketing Management

By Philip Kotler

See complete details on each edition (7 editions listed)

Paperback:

9780132803601 | 5 pck pap/ edition (Prentice Hall, March 10, 2011), cover price $229.93

9780132539302 | 5th edition (Prentice Hall, February 21, 2011), cover price $190.00

9781428808775 | Academic Internet Pub Inc, October 30, 2006, cover price $33.95

9780131452589 | 3 edition (Prentice Hall, May 31, 2006), cover price $132.00

9780131001176 | Prentice Hall, November 1, 2002, cover price $120.00

2 other edition(s) in this binding (see all)

Repositioning Asia: From Bubble to Sustainable Economy

By Hermawan Kartajaya and Philip Kotler

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Hardcover:

9780470820803 | John Wiley & Sons Inc, April 1, 2002, cover price $19.95

9780471846659 | John Wiley & Sons Inc, August 16, 2000, cover price $39.95

Kellogg on Marketing: The Kellogg Marketing Faculty Northwestern University

The nation's most presigious marketing school opens its intellectual coffers to share insights into new strategies and predict the future of marketing in the new economy. 70,000 first printing. $75,000 ad/promo. (view table of contents)

By Dawn Iacobucci (editor) and Philip Kotler (introduced by)

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Hardcover:

9780471353997 | John Wiley & Sons Inc, November 6, 2000, cover price $37.00 | About this edition: The nation's most presigious marketing school opens its intellectual coffers to share insights into new strategies and predict the future of marketing in the new economy.

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