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Product Description: New product development (NPD) and innovation are key factors that affect a company¿s long-term survival and growth. In a highly competitive and uncertain market, firms must learn how to compete globally by strengthening their NPD and innovation capabilities...read more

Paperback:

9783639183016 | Vdm Verlag Dr Mueller E K, August 15, 2009, cover price $85.00 | About this edition: New product development (NPD) and innovation are key factors that affect a company¿s long-term survival and growth.

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