Product Description: Discover the secrets of communication for good graphic designBeing able to communicate effectively and persuasively through the mediums of visual and verbal methods is a fundamental concept of design.Create Impact with Type, Image and Color breaks down the specifics of the different levels of communication into what grabs attention first, what is accessed next and what, on various levels, follows on...read more

Product Description: The Graphic Designer's Guide to Effective Visual Communication breaks down the different levels of visual and verbal device - what grabs attention first, what is accessed next, and then, in various levels, what follows on. Expressing these levels as layers helps the designer to successfully sequence content for maximum impact...read more

Product Description: INTRODUCTION TO WORKING WITH ADULT SURVIVORS OF CHILDHOOD TRAUMA: TECHNIQUES AND STRATEGIES represents the first primer for practice with survivors of childhood trauma. Author, professor, and practicing social worker Carolyn Knight teaches you the strategies that are likely to be useful to you as you work in diverse settings...read more

Product Description: Finding the right balance between content and space is a challenge every graphic designer faces. The cookie-cutter templates most layout books offer don't help, because every project has a different content-to-space ratio.Finally, here is a book that gets to the heart of challenging layout design...read more

Product Description: Discusses the visual language that the materials, media, and processes createWith informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them...read more

Product Description: Print Formats and Finishes is a comprehensive resource on formats, materials and finishes. This book explores the production and manufacturing aspects of a range of products including CD and DVD packaging, bags and labels, brochures, sustainable design products, product packaging, and promotional items...read more

Memories do not necessarily have any association with good or bad design, but simply with devices that stay in the mind's eye. Good design is often memorable, but not always mnemonically, in that it cannot be described, or recreated with any assured accuracy. Viewers may have a recollection of its pleasing nature, but have little recall as to precisely why this is. If "red top" newspaper mastheads, the McDonalds golden arches, the Nike logo or the Heinz baked beans label are considered typical of successful mnemonic devices, it is interesting to debate their aesthetic merits. Sticky Graphics evaluates the audience's role in responding to mnemonic devices by discussing the impact of such influences as experience, familiarity and uniqueness. For example, designs that feature a viewer's favorite color, shape, or significant topic are likely to trigger a more positive and productive memory. Defined as the art of assisting memory, mnemonics play an essential and often unsung role in successful graphics. Sticky Graphics concentrates on the mnemonics of graphic design, and focuses on design memory devices. Presenting methods and solutions for ensuring audience retention and recollection though and examination of Typography, Graphic Wit and Shock, Metaphor Language, Use of Scale, Color Image, Materials, and Composition as well as insight into smell, sound, and touch.