Product Description: Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company" Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges...read more

Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company" Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.

Explains how managers can take full advantage of the growing blog phenomenon as a valuable marketing tool, source of consumer feedback, and public relations vehicle to develop new products, market old ones, and insure the future success of a business. 30,000 first printing.

Product Description: Organized in four sections corresponding to the seasons, this account by an Amish farmer of his life in Southern Ohio, celebrates his daily labours, his family and, most importantly, the flora and fauna of his 70 acre farm. He works his land with horses and without electricity...read more

Product Description: From "Forbes" and "Fortune" to the "Wall Street Journal" and "Harvard Business Review", the pundits are calling it the next corporate strategy challenge: how to use patents and other intellectual property not just as legal tools but as weapons of business competition...read more (view table of contents, read Amazon.com's description)

Presents essays about the plant and animal life of the author's northeastern Ohio farm

An inside look at the business wars that rage over control of the technological future discusses how the information and digital revolution will change society