Product Description: This volume explores the origins of nonobjective art along the Danube. From the 14th Vienna Secession exhibition in 1902 to the development of Constructivism in the 1920s, art in Austria- Hungary underwent a seismic change that challenged preconceptions, and broke the rules to shake up European Art...read more

Product Description: A comprehensive monograph on the Viennese painter Hans Makart, this book presents the work of the artist known as “the magician of color” in glorious illustrations. The “Makart Period” of the late nineteenth century is known as an era of sumptuous beauty and opulence in Vienna...read more

Product Description: Das Buch führt grundlegend und systematisch in die Konzepte, Methoden und Abläufe des Marketings ein. Eine Fallstudie in jedem Hauptkapitel dient der praxisnahen und problemorientierten Analyse managementbezogener Phänomene. Neben den klassischen Lehrbuchinhalten (strategisches und operatives Marketing) enthält der Band Kapitel zum Konsumentenverhalten und zu spezifischen Marketingbereichen wie Dienstleistungs- und Online-Marketing...read more