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Philip J. Kitchen has written 13 work(s)
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Hardcover:
9781137388537 | Palgrave Macmillan, November 28, 2014, cover price $120.00
Hardcover:
9780415743808 | Routledge, July 23, 2014, cover price $160.00
Hardcover:
9780230296831 | Palgrave Macmillan, April 16, 2013, cover price $110.00
Hardcover:
9780415668927 | Routledge, August 12, 2011, cover price $145.00
Paperback:
9781138008946 | Routledge, July 3, 2014, cover price $54.95
Hardcover:
9781403998613, titled "Marketing Metaphors and Metamorphosis: Metaphors and Metamorphosis" | Palgrave Macmillan, September 15, 2008, cover price $115.00
Hardcover:
9780415356480 | Routledge, February 15, 2006, cover price $215.00
Paperback:
9780415356497 | Routledge, March 31, 2006, cover price $68.95
Hardcover:
9781403906823 | Palgrave Macmillan, September 4, 2004, cover price $125.00
Hardcover:
9780415314206 | Routledge, September 1, 2004, cover price $225.00
Paperback:
9780415314213 | Routledge, September 1, 2004, cover price $68.95
Product Description: This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide...read more
Hardcover:
9780333987322 | Palgrave Macmillan, July 18, 2003, cover price $170.00 | About this edition: This book compares and contrasts how different firms approach marketing within the same country.
Hardcover:
9780333992869 | Palgrave Macmillan, April 1, 2003, cover price $120.00
(view table of contents)
Hardcover:
9780333926390 | Palgrave Macmillan, November 17, 2001, cover price $120.00
Paperback:
9781861525468 | Cengage Learning College, April 1, 2001, cover price $33.95
Product Description: How can a company effectively communicate its message to customers and prospects all over the world? How can it ensure that its branding messages "travel"? Designed to help executives position and leverage marketing communication in the global arena and use it to their ongoing strategic advantage, Communicating Globally shows how to successfully strategize, select appropriate communication tactics, and then execute a global communication plan that encompasses all sources of communication, both internal and external...read more (view table of contents, read Amazon.com's description)
Hardcover:
9780844225227 | Vgm Career Horizons, April 1, 2000, cover price $39.95 | About this edition: How can a company effectively communicate its message to customers and prospects all over the world?
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