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Philip J. Kitchen has written 13 work(s)
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Cover for 9781137388537 Cover for 9780415743808 Cover for 9780230296831 Cover for 9780415668927 Cover for 9781138008946 Cover for 9781403998613 Cover for 9780415356480 Cover for 9781403906823 Cover for 9780415314206 Cover for 9780333987322 Cover for 9780333992869 Cover for 9780333926390 Cover for 9781861525468 Cover for 9780844225227
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Product Description: This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global...read more
By Philip J. Kitchen (editor) and Ebru Uzunoglu (editor)

Hardcover:

9781137388537 | Palgrave Macmillan, November 28, 2014, cover price $120.00 | About this edition: This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.

cover image for 9780415743808
Product Description: This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media...read more
By Philip J. Kitchen (editor)

Hardcover:

9780415743808 | Routledge, July 23, 2014, cover price $160.00 | About this edition: This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media.

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Product Description: Marketing is firmly entrenched in many societies and seems to be in accord with economic and social developments. It is relevant to literally millions of businesses and 7.1 billion potential customers. It has become a global phenomenon...read more
By Philip J. Kitchen (editor)

Hardcover:

9780230296831 | Palgrave Macmillan, April 16, 2013, cover price $110.00 | About this edition: Marketing is firmly entrenched in many societies and seems to be in accord with economic and social developments.

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Product Description: This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world...read more
By Philip J. Kitchen (editor)

Hardcover:

9780415668927 | Routledge, August 12, 2011, cover price $145.00 | About this edition: This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC).

Paperback:

9781138008946 | Routledge, July 3, 2014, cover price $54.95 | About this edition: This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC).

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Product Description: Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships...read more
By Philip J. Kitchen (editor)

Hardcover:

9781403998613, titled "Marketing Metaphors and Metamorphosis: Metaphors and Metamorphosis" | Palgrave Macmillan, September 15, 2008, cover price $115.00 | About this edition: Metaphors are widely used within marketing literature, yet so far have remained unacknowledged.

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an international perspective. Each chapter is introduced by one of the four editors, each editor being from a different core geographic area – the USA, the Pacific Rim, mainland Europe, and the UK. At the end of each paper questions are posed to test the student readers. Academically rigorous, this essential book contributed to by recognized experts will be a valuable reference for undergraduates and graduates of marketing, communications, business and management.
By Patrick De Pelsmacker (editor), Lynne Eagle (editor), Philip J. Kitchen (editor) and Don E. Schultz (editor)

Hardcover:

9780415356480 | Routledge, February 15, 2006, cover price $215.00 | About this edition: Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.

Paperback:

9780415356497 | Routledge, March 31, 2006, cover price $68.95

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Product Description: By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future...read more
By Jacob Goldenberg (contributor), Philip J. Kitchen (editor), Dale Littler (contributor), Malcolm McDonald (contributor) and Stanley J. Paliwoda (contributor)

Hardcover:

9781403906823 | Palgrave Macmillan, September 4, 2004, cover price $125.00 | About this edition: By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it.

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Hardcover:

9780415314206 | Routledge, September 1, 2004, cover price $225.00 | About this edition: This textbook is the first introductory primer on integrated marketing communications.

Paperback:

9780415314213 | Routledge, September 1, 2004, cover price $68.95

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Product Description: This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide...read more
By Philip J. Kitchen (editor)

Hardcover:

9780333987322 | Palgrave Macmillan, July 18, 2003, cover price $170.00 | About this edition: This book compares and contrasts how different firms approach marketing within the same country.

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Product Description: This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world...read more
By Philip J. Kitchen (editor)

Hardcover:

9780333992869 | Palgrave Macmillan, April 1, 2003, cover price $120.00 | About this edition: This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context.

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Product Description: Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780333926390 | Palgrave Macmillan, November 17, 2001, cover price $120.00 | About this edition: Corporate communications are now hugely important in the success of companies and organisations.

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Product Description: The Informed Student Guide to Marketing has been compiled by a team of recognized marketing experts to equip students with everything they need to know about marketing. The guide comprises an A-Z listing of over 400 entries, including coverage of the most recent conceptual developments in this rapidly changing field: Accessible and concise, easy to read style Entries include the most up to date references Useful further reading section at the end, citing major works and journals Relevant to business and management students as well as those following marketing courses Each and every entry has been carefully devised to provide essential and relevant definitions of the core theories, approaches and jargon adopted by those in the profession and its academic studies...read more
By Philip J. Kitchen (editor) and Tony Proctor (editor)

Paperback:

9781861525468 | Cengage Learning College, April 1, 2001, cover price $33.95 | About this edition: The Informed Student Guide to Marketing has been compiled by a team of recognized marketing experts to equip students with everything they need to know about marketing.

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Product Description: How can a company effectively communicate its message to customers and prospects all over the world? How can it ensure that its branding messages "travel"? Designed to help executives position and leverage marketing communication in the global arena and use it to their ongoing strategic advantage, Communicating Globally shows how to successfully strategize, select appropriate communication tactics, and then execute a global communication plan that encompasses all sources of communication, both internal and external...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780844225227 | Vgm Career Horizons, April 1, 2000, cover price $39.95 | About this edition: How can a company effectively communicate its message to customers and prospects all over the world?

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