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Philip J. Kitchen has written 13 work(s)
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Cover for 9781137388537 Cover for 9780415743808 Cover for 9780230296831 Cover for 9780415668927 Cover for 9781138008946 Cover for 9781403998613 Cover for 9780415356480 Cover for 9780415356497 Cover for 9781403906823 Cover for 9780415314206 Cover for 9780333987322 Cover for 9780333992869 Cover for 9780333926390 Cover for 9781861525468 Cover for 9780844225227
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By Philip J. Kitchen (editor) and Ebru Uzunoglu (editor)

Hardcover:

9781137388537 | Palgrave Macmillan, November 28, 2014, cover price $120.00

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By Philip J. Kitchen (editor)

Hardcover:

9780415668927 | Routledge, August 12, 2011, cover price $145.00

Paperback:

9781138008946 | Routledge, July 3, 2014, cover price $54.95

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By Philip J. Kitchen (editor)

Hardcover:

9781403998613, titled "Marketing Metaphors and Metamorphosis: Metaphors and Metamorphosis" | Palgrave Macmillan, September 15, 2008, cover price $115.00

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By Patrick De Pelsmacker (editor), Lynne Eagle (editor), Philip J. Kitchen (editor) and Don E. Schultz (editor)

Hardcover:

9780415356480 | Routledge, February 15, 2006, cover price $215.00

Paperback:

9780415356497 | Routledge, March 31, 2006, cover price $68.95

cover image for 9781403906823
By Jacob Goldenberg (contributor), Philip J. Kitchen (editor), Dale Littler (contributor), Malcolm McDonald (contributor) and Stanley J. Paliwoda (contributor)

Hardcover:

9781403906823 | Palgrave Macmillan, September 4, 2004, cover price $125.00

Hardcover:

9780415314206 | Routledge, September 1, 2004, cover price $225.00

Paperback:

9780415314213 | Routledge, September 1, 2004, cover price $68.95

cover image for 9780333987322
Product Description: This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide...read more
By Philip J. Kitchen (editor)

Hardcover:

9780333987322 | Palgrave Macmillan, July 18, 2003, cover price $170.00 | About this edition: This book compares and contrasts how different firms approach marketing within the same country.

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By Philip J. Kitchen (editor) and Tony Proctor (editor)

Paperback:

9781861525468 | Cengage Learning College, April 1, 2001, cover price $33.95

cover image for 9780844225227
Product Description: How can a company effectively communicate its message to customers and prospects all over the world? How can it ensure that its branding messages "travel"? Designed to help executives position and leverage marketing communication in the global arena and use it to their ongoing strategic advantage, Communicating Globally shows how to successfully strategize, select appropriate communication tactics, and then execute a global communication plan that encompasses all sources of communication, both internal and external...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780844225227 | Vgm Career Horizons, April 1, 2000, cover price $39.95 | About this edition: How can a company effectively communicate its message to customers and prospects all over the world?

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