Product Description: By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity...read more

Product Description: A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace...read more

With concerns rising over the ethical dimensions of behavioral research and the developments in ethical codification and the research review process, Ethical Issues in Behavioral Research looks at the research community’s response to the ethical challenges that arise in the application of research approaches. Focuses on ethical and legal aspects of participant research on the internet Presents a practical framework for ethical decision making Discusses the revised ethical principles and code of conduct of the American Psychological Association A new chapter detailing ethical issues in marketing and opinion research, including a contrast of market and academic research and a summary of the author’s research comparing ethical trends in psychology and marketing fields Offers in-depth coverage of recent ethical developments outside of the United States including an update of the survey of the international codes of ethics and recommendations for avoiding ethical pitfalls encountered in cross-national research Includes a list of useful internet links devoted to ethical issues in research Includes a Foreword by Herbert C. Kelman

Product Description: Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century...read more

Product Description: This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication...read more

Product Description: This book seeks to reflect the growing level of concern worldwide regarding the importance of ethical issues within the conduct of behavioral sciences research. Each chapter includes worldwide case studies of ethically controversial investigations which encourage students to more in-depth study...read more

Product Description: With the primary objective of raising ethical sensibility, this volume details the ethical problems and dilemmas faced by applied social science researchers. Issues such as the use of deception, the participant's right to privacy and informed consent, and the potential harm of public disclosure are confronted...read more