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Timothy Keiningham has written 4 work(s)
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Cover for 9781119037316 Cover for 9781933771724 Cover for 9781935251798 Cover for 9780658010040
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Product Description: Customer Loyalty Isn't Enough. Grow Your Share of Wallet!  The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet...read more

Hardcover:

9781119037316 | John Wiley & Sons Inc, February 9, 2015, cover price $19.95 | About this edition: Customer Loyalty Isn't Enough.

cover image for 9781933771724
Product Description: For decades we’ve been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We’ve been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures...read more

Hardcover:

9781933771724 | Benbella Books, July 7, 2009, cover price $24.95 | About this edition: For decades we’ve been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one!

cover image for 9781935251798
Product Description: For decades we’ve been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We’ve been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures...read more

Paperback:

9781935251798 | Pap/psc edition (Benbella Books, April 6, 2010), cover price $17.95 | About this edition: For decades we’ve been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one!

cover image for 9780658010040
Product Description: Here's how your company can take customer satisfaction to a new level and reap the profits!. . The Customer Delight Principle shows how customer delight -- not mere satisfaction -- drives repeat purchasing and customer loyalty. The book details how your company can build a customer delight-oriented organization and reveals many of the roadblocks that you are likely to encounter...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780658010040 | Ntc Business Books, July 1, 2001, cover price $32.95 | About this edition: Here's how your company can take customer satisfaction to a new level and reap the profits!

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