Examines the development of the Macintosh computer, explains how the Apple Computer company is managed, and discusses the computer software industry

Provides a basic introduction to Macintosh databases, explaining the function and design of a database, database terminology, working with data, printing, exchanging information, and personalizing a database

In a new guide to successfully selling, managing, and marketing, the Apple Computer marketing genius shares the secrets of his unique 'evangelical' business style. Reprint. National ad/promo.

Modeled after The Portable Curmudgeon, this collection of Macintosh definitions and rules of thumb, humorous one-liners by Ambrose Bierce, and reprints of the author's MacUser columns will satisfy even the most difficult Mac user. Original.

Offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one's company more competitive

Presenting the 'rules for revolutionaries,' the Forbes columnist and author of How to Drive Your Competition Crazy gives entrepreneurs, engineers, product managers, inventors, and small-business owners the tools they need to successfully market products and services. Reprint. (view table of contents)

Teaches the basics of Windows; shows how to use word processing, spreadsheet, and database software; and tells how to upgrade without fear and install software over the Internet. (view table of contents)

Product Description: The Keep It Simple Series -- the greatest guides ever! Windows Millennium Edition is the latest version of Windows designed for home computer use. The Windows Millennium software offers a new user interface, improved reliability, MP3 player support, better system utilities for backup and recovery, easier home networking, and game enhancements...read more

Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.

Product Description: What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers...read more

Product Description: Despite grim headlines about the economy, you don’t have to stay in a job you intensely hate. There’s a better opportunity waiting out there, and escaping from cubicle nation is easier than you think.Pamela Slim spent a decade traveling all over the country as a self-employed trainer for large corporations...read more

Product Description: Despite grim headlines about the economy, you don’t have to stay in a job you intensely hate. There’s a better opportunity waiting out there, and escaping from cubicle nation is easier than you think.Pamela Slim spent a decade traveling all over the country as a self-employed trainer for large corporations...read more

This is a fresh, compulsively readable narrative of the elusive element behind so many innovative breakthroughs, in fields ranging from physics and marketing to design and popular culture. In this thought-provoking exploration, Matthew May defines elegance as the elusive combination of unusual simplicity and surprising power and pinpoints the four key elements that characterize it: seduction, subtraction, symmetry, and sustainability. In a story-driven narrative that sheds light on the need for elegance in design, engineering, physics, art, urban planning, sports, and work, May offers a surprising array of stories that illustrate why what s not there often matters more than what is.

Thirty answers--from people of all walks of life--to the question 'What have you learned from your life that you would like to share with the next generation?' provide a forum for self-exploration and motivation. Tour.

What made the Sopranos finale one of the most-talked-about events in television history?Why is sudoku so addictive and the iPhone so darn irresistible?What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks?Elegance.In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements—seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that what’s “not there” often trumps what is.In the bestselling tradition of The Tipping Point, Made to Stick, and The Black Swan, In Pursuit of Elegance will change the way you think about the world.

Product Description: Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal...read more