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Deborah Kania has written 4 work(s)
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Cover for 9780471404002 Cover for 9780658003073 Cover for 9780471251668 Cover for 9780471183310
A comprehensive resource on implementing a one-to-one marketing strategy on the Web With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies. (view table of contents)

Paperback:

9780471404002 | 2 pap/cdr edition (John Wiley & Sons Inc, January 1, 2001), cover price $39.99 | About this edition: A comprehensive resource on implementing a one-to-one marketing strategy on the Web With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998.

Miscellaneous:

9780471013716 | 2 edition (John Wiley & Sons Inc, July 23, 2001), cover price $39.99

cover image for 9780658003073
Product Description: On-line branding--brand marketing on the Internet--is now the biggest challenge facing most marketers. "Branding.com" reveals why branding is the most important element in any marketing plan and why it must be uniquely executed in each medium--including on the Internet--in order to be successful...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780658003073 | Ntc Business Books, February 1, 2001, cover price $39.95 | About this edition: On-line branding--brand marketing on the Internet--is now the biggest challenge facing most marketers.

cover image for 9780471251668
Product Description: Vists our Web site at www.wiley.com/compbooks/ Visit the companion Web site at www.1to1web.com. The Internet World(TM)Guide to One-to-One Marketing companion Web site features: * Web marketer's online forum * Case studies and business profiles * Product reviews * E-mail newsletter featuring regular updates How to use your Web site to really connect with your customers and forge lasting relationships with them One-to-one marketing is a revolutionary new strategy for building customer loyalty and generating repeat sales...read more (view table of contents, read Amazon.com's description)

Paperback:

9780471251668 | John Wiley & Sons Inc, March 1, 1998, cover price $34.99 | About this edition: Vists our Web site at www.

cover image for 9780471183310
Product Description: This text provides advertising and sales people with the advice, tools and templates needed to create a Web catalog. The combined book/CD set contains a wide range of catalog templates, and addresses such questions as: how many products should the catalog contain?; when do you need sophisticated multimedia graphics or video?; how can customers order directly from your Web catalog?; does your Web server software support advanced CGI programming? The CD ROM offers ready-to-use catalog, order form and banner advertisement templates; Perl scripts to handle customized forms, order processing, clickable graphics and animated icons; 50 pieces of original artwork; GuestTrack software to track and register customers on a Web site; and GT Catalog Lite to link your Web site to a database...read more (view table of contents, read Amazon.com's description)

Paperback:

9780471183310 | Pap/cdr edition (John Wiley & Sons Inc, June 1, 1997), cover price $44.99 | About this edition: This text provides advertising and sales people with the advice, tools and templates needed to create a Web catalog.

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