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David Jobber has written 4 work(s)
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Cover for 9781121852884 Cover for 9780077137014 Cover for 9780273602958 Cover for 9780273642107 Cover for 9780273674153 Cover for 9780273695790 Cover for 9781292078007
Principles and Practice of Marketing
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Product Description: Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level...read more
By David Jobber
See complete details on each edition (2 editions listed)

Hardcover:

9780077079352 | McGraw-Hill Book Co Ltd, February 1, 1996, cover price $44.01

Paperback:

9781121852884 | McGraw-Hill, March 15, 2013, cover price $107.09 | About this edition: Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner.

Foundations of Marketing
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Product Description: Foundations of Marketing, Fourth Edition, is a fully revised and updated edition of the highly successful text by John Fahy and David Jobber. Devised to offer comprehensive coverage for a short course in marketing, Foundations of Marketing retains its concise twelve chapter structure...read more
By David Jobber
See complete details on each edition (1 edition listed)

Paperback:

9780077137014 | 4th edition (McGraw-Hill Education, January 1, 2012), cover price $71.90 | About this edition: Foundations of Marketing, Fourth Edition, is a fully revised and updated edition of the highly successful text by John Fahy and David Jobber.

Selling and Sales Management
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A classic text providing thorough and sophisticated treatment of selling and sales management, with an emphasis on the international market.
By David Jobber
See complete details on each edition (6 editions listed)

Paperback:

9780273695790 | 7 edition (Prentice Hall, June 1, 2006), cover price $125.33
9780273674153, titled "Selling & Sales Management" | 6 ill edition (Financial Times Management, June 1, 2003), cover price $87.50
9780273642107 | 5 sub edition (Financial Times Management, November 1, 2000), cover price $69.50 | About this edition: A classic text providing thorough and sophisticated treatment of selling and sales management, with an emphasis on the international market.
9780273625926, titled "Selling & Sales Management" | 4th edition (Financial Times Management, June 1, 1997), cover price $57.50 | also contains Rna and Cancer
9780273602958 | 3rd edition (Financial Times Management, April 1, 1994), cover price $48.50 | also contains Wilfred, Wilfred
1 other edition(s) in this binding (see all)

Sales: Technique and Management
Product Description: Covers the vital element of selling which, the authors feel, has been neglected on business courses in favour of more esoteric areas of marketing. It is face-to-face contact that eventually wins the order, and this text therefore explains the process from theoretical and practical viewpoints...read more
By David Jobber and Geoffrey Lancaster
See complete details on each edition (1 edition listed)

Paperback:

9780273031901 | Trans-Atlantic Pubns, June 1, 1990, cover price $34.50 | About this edition: Covers the vital element of selling which, the authors feel, has been neglected on business courses in favour of more esoteric areas of marketing.

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