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Product Description: This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition...read more (view table of contents, read Amazon.com's description)

Paperback:

9780471499916 | John Wiley & Sons Inc, June 9, 2003, cover price $70.00 | About this edition: This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition.

displaying 1 to 2 | at end