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Joseph Jaffe has written 5 work(s)
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Cover for 9781118801154 Cover for 9780470487853 Cover for 9780470591260 Cover for 9780470137321 Cover for 9780471718376 Cover for 9780631232117
cover image for 9781118801154
Product Description: The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it...read more

Hardcover:

9781118801154 | John Wiley & Sons Inc, October 7, 2013, cover price $29.95 | About this edition: The world has changed.

Hardcover:

9780470487853 | John Wiley & Sons Inc, January 26, 2010, cover price $29.95

Miscellaneous:

9780470591246 | John Wiley & Sons Inc, January 29, 2010, cover price $29.95
9780470591253 | John Wiley & Sons Inc, January 12, 2010, cover price $29.95
9780470591260 | John Wiley & Sons Inc, January 12, 2010, cover price N/A

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In "Join the Conversation, " Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

Hardcover:

9780470137321 | John Wiley & Sons Inc, October 19, 2007, cover price $29.95 | About this edition: With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual.

Miscellaneous:

9780470187869 | John Wiley & Sons Inc, January 18, 2008, cover price $29.95

Hardcover:

9780471718376 | John Wiley & Sons Inc, May 25, 2005, cover price $29.95

Miscellaneous:

9780471738695 | John Wiley & Sons Inc, June 24, 2005, cover price $29.95

cover image for 9780631232117
Product Description: Coordination between infant and adult is thought to be essential to infant development. However, the study is theoretically and methodologically grounded in a dyadic systems perspective and relational psychoanalysis. Our automated apparatus explores the micro-second timing of 4-month infant-adult vocal coordination to predict 12-month infant attachment and cognition...read more (view table of contents, read Amazon.com's description)

Paperback:

9780631232117 | Blackwell Pub, July 12, 2001, cover price $62.95 | About this edition: Coordination between infant and adult is thought to be essential to infant development.

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