Product Description: A company's workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers, and determine the corporate brand. This updated edition of Living the Brand demonstrates how a participatory approach can enhance employee commitment, improve service standards, and focus effort to deliver business goals...read more

Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers. Drawing on a wide range of sources, they show that the key to a participatory approach is that customers and other external audiences must join managers and employees as active participants in defining and developing the brand. This requires the relationship between organization and customer to be one of trust, respect and authenticity.

Product Description: ""This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands."" --- Marketing

Product Description: This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so...read more

Product Description: Authoritative and practical, this briefing outlines the steps you need to take from defining your brand through to on-going management. It looks at what constitutes a corporate brand, why it is different from other forms of branding and why it is becoming more important for businesses to manage their corporate brands in a positive way...read more

Product Description: Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on their individual brand name products...read more (view table of contents, read Amazon.com's description)

Product Description: In this fascinating account of some of the world's most successful recent advertising campaigns, Nicholas Ind unearths the magic ingredients that make a campaign both inspired and commercially successful.Drawing on in-depth interviews with key advertising personnel and their clients throughout Europe and the USA, Nicholas Ind provides a privileged insight into the creation of each campaign by showing how objectives and approaches changed as the final campaign began to take shape...read more

Product Description: This text is intended to make busines people aware of their corporate image as an asset and to give guidance on implementing a corporate identity programme defining the various types of identity programme, the author aims to show how programmes can be started up efficiently through the informed selection of consultants and the setting up of feasible objectives...read more