The game of gold is full of contradictions. Exclusive policies pervade, yet a wide swath of demographic groups participate. Social-oriented foursomes are common, yet the game remains solemn and focused on the individual. Avid golfers are known to spend many hours discussing how much they hate the game in all its maddening embodiments. In a similar vein, this text is also about contradictions. How does one resolve how media coverage and commentary veer in different directions based on issues such as gender, nationality, and ethnicity? How does one negotiate a sense of identity in a sporting environment that can be seen as stifling diversity? Through a series of specific case studies ranging from Tiger Woods to the now-defucnt Golf for Women magazine, this book explores the eccentricities embedded in media discourses surrounding golf, shedding light on a sport that millions play, millions watch, and yet millions more stuggle to understand.

Including the work of top sports communication researchers, Examining Identity in Sports Media explores identity issues, including gender, ethnicity, nationality, sexual orientation, and (dis)ability, as well as the intersections within these various identity issues. This co-edited, twelve-chapter book investigates how various identity groups are framed, treated, affected, and shaped by a ubiquitous sports media, including television, magazines, film, the Internet, and newspapers. While other books may devote a chapter or section to issues of identity in sports media, this book offers a complete examination of identity from cover to cover, allowing identity variables to be both isolated and intermingled to capture how identity is negotiated within sports media platforms. Far more than a series of case studies, this book surveys the current state of the field while providing insight on future directions for identity scholarship in sports communication. Key FeaturesDraws on both quantitative and qualitative approaches, including surveys, content analyses, and rhetorical approaches.Investigates the numerous ways print, electronic, and digital media present issues of identity in sports coverage Addresses media portrayals and/or cultural representations of one or more forms of identity (ethnicity, gender, class, sexual orientation, ability/disability, etc.) as they relate to sport Includes examples and illustrations of both explicit and implicit discriminatory practices appearing in the mediaIncludes articles by a wide range of interdisciplinary contributors―both seasoned and up-and-coming scholars of sport―representing a diverse balance of intellectual ideologiesHelps students understand how identity can be addressed through quantitative or qualitative approaches, critical/cultural scholarship, and rhetorical analyses Examining Identity in Sports Media is ideal for undergraduate or graduate-level courses in Sports Communication, Sports Media, Media Criticism, Sports Sociology, Gender Communication, and Identity Politics.