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G. Tomas M. Hult has written 8 work(s)
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Hardcover:
9781259643811 | McGraw-Hill, August 26, 2016, cover price $30.00
Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning instructors to present a contemporary and realistic perspective of this multi-faceted field. For the 9th edition, G. Tomas M. Hult from Michigan State University has joined Charles Hill to deliver a program that is: Current―it is comprehensive and up-to-date. Application Rich―it goes beyond an uncritical presentation and shallow explanation of the body of knowledge. Relevant―it focuses on managerial implications. Integrated―its tight flow between chapters is fully integrated with proven adaptive technology. Global Business Today―The market-leading program of international business.
Hardcover:
9781259631023 | 9 lslf/psc edition (Irwin Professional Pub, November 14, 2014), cover price $211.95
Paperback:
9781259677212 | 9 edition (McGraw-Hill College, February 20, 2015), cover price $255.65
9781259571268 | 9 pap/psc edition (Irwin Professional Pub, January 25, 2015), cover price $234.70 | About this edition: Global Business Today is the proven choice for any international business course.
Product Description: Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning instructors to present a contemporary and realistic perspective of this multi-faceted field...read more
Paperback:
9780078112911 | 9 edition (Irwin Professional Pub, January 14, 2015), cover price $231.85 | About this edition: Global Business Today is the proven choice for any international business course.
Hardcover:
9781259638541 | 9 lslf/psc edition (Irwin Professional Pub, November 14, 2014), cover price $215.15
Paperback:
9781259638534 | 9 pap/psc edition (Irwin Professional Pub, November 14, 2014), cover price $280.10
Paperback:
9781483377445 | 2 edition (Sage Pubns, April 5, 2016), cover price $37.00
9781452217444 | Sage Pubns, April 3, 2013, cover price $43.00
Product Description: ââââââNow more than ever, marketing is assuming a key boundary-spanning roleâa role that also redefined the composition of the marketing organization. In this Brief, the marketing organizationâs integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles...read more
Paperback:
9781461438182 | Springer Verlag, April 24, 2012, cover price $49.95 | About this edition: ââââââNow more than ever, marketing is assuming a key boundary-spanning roleâa role that also redefined the composition of the marketing organization.
Hardcover:
9780814408360 | Amacom Books, August 20, 2004, cover price $34.95
Hardcover:
9780762309894 | Jai, February 1, 2003, cover price $147.99 | About this edition: Book by Hult, G.
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