Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning instructors to present a contemporary and realistic perspective of this multi-faceted field. For the 9th edition, G. Tomas M. Hult from Michigan State University has joined Charles Hill to deliver a program that is: Current―it is comprehensive and up-to-date. Application Rich―it goes beyond an uncritical presentation and shallow explanation of the body of knowledge. Relevant―it focuses on managerial implications. Integrated―its tight flow between chapters is fully integrated with proven adaptive technology. Global Business Today―The market-leading program of international business.

Product Description: Global Business Today is the proven choice for any international business course. It brings together the insights of now a team of practitioners, scholars, and award-winning instructors to present a contemporary and realistic perspective of this multi-faceted field...read more

Product Description: ​​​​​​Now more than ever, marketing is assuming a key boundary-spanning role―a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles...read more

Product Description: Book by Hult, G.T.M., Lashbrooke Jr., E.C.