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Matthew Housden has written 10 work(s)
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Product Description: For many small organisations, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process...read more
Paperback:
9781408155721 | Bloomsbury Pub Ltd, March 31, 2016, cover price $23.30 | About this edition: For many small organisations, marketing can seem like something only for the 'big boys' and the Internet a foreign country.
Product Description: âButterworth-Heinemannâs CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications...read more
Paperback:
9780750689625 | 1 edition (Routledge, September 10, 2008), cover price $41.95 | About this edition: âButterworth-Heinemannâs CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.
Product Description: 'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications...read more
Paperback:
9780750689649, titled "Marketing Information and Research 2008-2009" | Butterworth-Heinemann, September 11, 2008, cover price $35.95 | About this edition: 'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.
Miscellaneous:
9780080943480 | Butterworth-Heinemann, September 1, 2008, cover price $35.95
Product Description: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies...read more
Paperback:
9780750685535 | Butterworth-Heinemann, August 16, 2007, cover price $34.95 | About this edition: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
Miscellaneous:
9780080501185 | Butterworth-Heinemann, August 1, 2006, cover price $34.95
Product Description: Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification...read more
Paperback:
9780750680097 | Butterworth-Heinemann, August 22, 2006, cover price $39.95 | About this edition: Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success.
Product Description: Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification...read more
Paperback:
9780750666503 | Butterworth-Heinemann, August 8, 2005, cover price $29.95 | About this edition: Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success.
Product Description: Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification...read more
Paperback:
9780750661942 | Butterworth-Heinemann, December 8, 2004, cover price $29.95 | About this edition: Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success.
(view table of contents)
Paperback:
9780750624282 | Routledge, March 5, 2002, cover price $57.95
Miscellaneous:
9780080504605 | Butterworth-Heinemann, March 5, 2002, cover price $47.95
Product Description: This book provides a thorough guide that is both accessible and clear, and is packed with case studies and examples which show how successful international marketing techniques have been implemented in practice. (view table of contents, read Amazon.com's description)
Paperback:
9780749422462 | Kogan Page Ltd, October 1, 1998, cover price $30.00 | About this edition: This book provides a thorough guide that is both accessible and clear, and is packed with case studies and examples which show how successful international marketing techniques have been implemented in practice.
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