This text begins with an overview of mass communication theory and a discussion of the three themes that are emphasized throughout: media as business, media and technological change, and media and political, social, and cultural institutions. It then explores each major medium and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, and political consequences of the media system on society and the world.

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Product Description: This unique, state-of-the-art online resource provides students with the core knowledge needed to master essential nursing fundamentals and procedures. It includes more than 275 basic, intermediate, and advanced procedures in written or video form...read more

Product Description: This procedure checklist book includes all the procedures from Craven and Hirnle's Fundamentals of Nursing: Human Health and Function, Sixth Edition.