Product Description: Loyalty Programs. They are everywhere! And yet, companies keep going out of business. Ask any airline or retail brand for starters. If loyalty programs worked and it was more expensive to find a new customer than to retain a loyal customer, then wouldn't companies be succeeding at epic levels? Of course they would! But companies succeed or fail for other reasons, don't they? In "Hillstrom's Loyalty", Kevin Hillstrom explains why the customer journey from a first purchase to a loyalty is so long that companies are better off investing in new customers...read more

Product Description: This new title in Lucent's Hot Topic series examines the development of methamphetamine from a legal drug used to treat various illnesses to a dangerous street drug. The title goes on to discuss the physical and mental toll the drug takes on addicts as we; Young people today are inundated with information but often lack the tools for understanding the complex issues that stir public debate; this series provides clear, balanced, and thoughtful examination of the hot-button issues of the day...read more

Product Description: Young people today are inundated with information but often lack the tools for understanding the complex issues that stir public debate; this series provides clear, balanced, and thoughtful examination of the hot-button issues of the day...read more

Product Description: Young people today are inundated with information but often lack the tools for understanding the complex issues that stir public debate; this series provides clear, balanced, and thoughtful examination of the hot-button issues of the day...read more

Product Description: World War I and the Age of Modern Warfare

Product Description: Young people today are inundated with information but often lack the tools for understanding the complex issues that stir public debate; this series provides clear, balanced, and thoughtful examination of the hot-button issues of the day...read more

Product Description: Book by Hillstrom, Kevin

Product Description: This series provides users with accessible information for evaluating the often conflicting and ever-changing issues surrounding nutrition and healthy living.; This title in Lucent's Nutrition and Health series examines the history of vaccines, current usage, and controversies surrounding vaccinations...read more

Product Description: This series provides users with accessible information for evaluating the often conflicting and ever-changing issues surrounding nutrition and healthy living.; This new edition in Lucent's Nutrition and Health series explores the controversy surrounding the development of genetically modified foods and their use for human consumption, including health concerns and the potential environmental impact...read more

Product Description: This series provides users with accessible information for evaluating the often conflicting and ever-changing issues surrounding nutrition and healthy living.; This new edition in Lucent's Nutrition and Health series explores the history and current state of food regulation and safety in the United States...read more

Product Description: This series provides users with accessible information for evaluating the often conflicting and ever-changing issues surrounding nutrition and healthy living.; This new edition in Lucent's Nutrition and Health series discusses food allergies...read more

Product Description: An excellent survey of the American immigration experience, this history looks at all aspects of immigration during the late 19th and early 20th centuries. Examining immigration as it was before the American Civil War through the difficult—and often dangerous—voyage to the “New World” and the arrival at Ellis Island, this account demonstrates how people settled into what has become known as the “melting pot” of American life...read more

Product Description: Brings together more than 150 primary-source historic documents that helps readers understand how US health policies have evolved to the point where they now exert a tremendous influence over virtually every aspect of American life, from the commercial fortunes of industries to the household budgets of ordinary families...read more

Product Description: Detailed and filled with primary sources, this account examines a period in American history of unparalleled hardship: the Great Depression. Beginning with an exploration of the Roaring Twenties, in which the appetite for the consumption of goods and for the good life was a primary focus of many, it also looks at the warning signs that went largely unheeded as well as the Crash of 1929, the Hoover administration’s difficulties, Roosevelt’s election, and his New Deal...read more

Product Description: Detailing the emergence and development of the cultural movement known as the Harlem Renaissance, this factual account explores the factors that transformed Harlem into the Capital of Black America in the 1920s. It explains how civil rights activism of the early 20th century made the Renaissance possible and discusses the myriad ways in which African American literature, art, and music from the era illuminated black culture and changed the course of American race relations...read more

Product Description: Providing a detailed overview of the 1890 massacre of more than 250 Native American men, women, and children by the United States Cavalry at Wounded Knee Creek in South Dakota, this account analyzes the conditions that led to this horrific event and its effect on the country’s political, cultural, and social landscape—then and now...read more

Product Description: Detailing the emergence and development of the cultural movement known as the Harlem Renaissance, this factual account explores the factors that transformed Harlem into the Capital of Black America in the 1920s. It explains how civil rights activism of the early 20th century made the Renaissance possible and discusses the myriad ways in which African American literature, art, and music from the era illuminated black culture and changed the course of American race relations...read more