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Product Description: Shorten your sales cycle. Open doors to bigger accounts. Land major media coverage. Get it all with a few good stories from your happiest customers. The first book on capturing and using customer stories to grow your business or cause, Stories That Sell introduces a proven process for leveraging your current successes into new sales...read more
Paperback:
9780615183008 | 1 edition (Aim Pub, January 5, 2009), cover price $19.95 | About this edition: Shorten your sales cycle.
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