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The Caterpillar Doesn't Know: How Personal Change Is Creating Organizational Change
cover image for 9780684834290
Complemented by charts, questionnaires, and real-life examples such as MasterCard, Pepsico, and Met Life, a guide for executives and managers shows them how to tailor their management techniques to anticipate consumer trends rather than follow them. 12,500 first printing. (view table of contents)
By Kenneth R. Hey and Peter D. Moore
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Hardcover:

9780684834290 | Free Pr, July 1, 1998, cover price $30.00 | About this edition: Discusses how leaders who have made personal changes have successfully restructured their companies and made an impact on society

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