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Todd C. Helmus has written 4 work(s)
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Steeling The Mind: Combat Stress Reactions And Their Implications For Urban Warfare
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By Russell W. Glenn and Todd C. Helmus
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Paperback:

9780833037022 | Rand Corp, January 1, 2005, cover price $24.00

Miscellaneous:

9780833040565 | Rand Corp, June 14, 2001, cover price $9.95

Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation
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Product Description: Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U...read more
By Russell W. Glenn, Todd C. Helmus and Christopher Paul
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Paperback:

9780833041562 | Rand Corp, September 20, 2007, cover price $30.00 | About this edition: Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.

Locals Rule: Historical Lessons for Creating Local Defense Forces for Afghanistan and Beyond
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By Todd C. Helmus, Bryce Loidolt, Austin Long and Stephanie Pezard
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Paperback:

9780833076595 | Rand Corp, September 16, 2012, cover price $25.95

Advising the Command: Best Practices from the Special Operation’s Advisory Experience in Afghanistan
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Product Description: Identifies best practices for Special Operations Advisory Groups, which are tasked with advising headquarter elements of the Afghan Special Security Forces.
By Todd C. Helmus
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Paperback:

9780833088918, titled "Advising the Command: Best Practices from the Special Operation’s Advisory Experience in Afghanistan" | Rand Corp, August 31, 2015, cover price $15.00 | About this edition: Identifies best practices for Special Operations Advisory Groups, which are tasked with advising headquarter elements of the Afghan Special Security Forces.

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