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Product Description: The high profile leaps and falls of the share prices of enterprises have highlighted not only the enormous opportunities but also the perils of starting an e-business. is the definitive guide by Andersen Consulting and other leading Internet experts to setting up a European Internet business and includes advice on finding a unique business concept as well as marketing, technical, financia, and legal aspects and a sample business more (view table of contents, read's description)
By Stephen Harpin (editor)


9780333949160, titled "Kick-Starter.Com: The Definitive European Internet Start-Up Guide" | Palgrave Macmillan, November 1, 2000, cover price $85.00 | About this edition: The high profile leaps and falls of the share prices of dot.
9780333945827 | Palgrave Macmillan, August 1, 2000, cover price $80.00 | also contains Love Song

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