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Discusses marketing strategy, customer life-cycles, added values, and sales evaluation, and explains how to anticipate a customer's needs

Hardcover:

9780814459348 | Amacom Books, October 1, 1987, cover price $16.95 | About this edition: Discusses marketing strategy, customer life-cycles, added values, and sales evaluation, and explains how to anticipate a customer's needs

Describes marketing techniques that can rejuvenate sales of old product lines and improve the profits of established businesses

Hardcover:

9780814458884 | Amacom Books, November 1, 1986, cover price $15.95 | About this edition: Describes marketing techniques that can rejuvenate sales of old product lines and improve the profits of established businesses

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