Introduces students to the basic concepts and techniques needed to communicate in the business world. This book covers several aspects of the communication process such as: the interview, making presentations, and assuming a leadership role. It also offers video clips of common professional scenarios online.

Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Product Description: This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version along with MyCommunicationLab. MyCommunicationLab is an interactive online solution for Communication courses that combines multimedia, tutorials, simulations, tests, and quizzes to make learning fun! Just as the ants on the cover of this book get the apple through their successful communication efforts, a concentrated focus on careers in communication - highlighted in a two-page spread at the end of each chapter - brings home the relevance and uses of communication outside the classroom, further illustrating for students why this course is important and valuable...read more