Product Description: The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic, and often political lines. This eclectic, extensive, and inclusive collection draws together the diverse literature with a view to organizing and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences...read more

Product Description: The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers...read more