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Chris Hackley has written 6 work(s)
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Cover for 9781137297105 Cover for 9781412934299 Cover for 9781412911498 Cover for 9780415439695

Paperback:

9781446280720 | 3 edition (Sage Pubns Ltd, December 12, 2014), cover price $65.00

cover image for 9781137297105
Product Description: The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers...read more

Hardcover:

9781137297105 | Palgrave Macmillan, December 6, 2013, cover price $42.00 | About this edition: The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level.

cover image for 9781412934299
Product Description: The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic, and often political lines. This eclectic, extensive, and inclusive collection draws together the diverse literature with a view to organizing and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences...read more
By Chris Hackley (editor)

Hardcover:

9781412934299 | Sage Pubns Ltd, November 25, 2009, cover price $760.00 | About this edition: The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic, and often political lines.

This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum Chris Hackley has produced an indispensable supporting text for upper level, undergraduate Marketing courses. Each chapter includes review questions, case studies reflecting issues in the chapters, along with supporting case questions and reflections, and vignettes that cover stimulating practical examples.

Hardcover:

9781412911481 | 1 edition (Sage Pubns Ltd, April 1, 2009), cover price $138.00

Paperback:

9781412911498 | Sage Pubns Ltd, April 1, 2009, cover price $55.00 | About this edition: This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms.

cover image for 9780415439695
Product Description: Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years...read more

Paperback:

9780415439695 | Routledge, June 1, 2007, cover price $54.95 | About this edition: Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time.

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