Product Description: A look at 12 Web technologies that companies need to make their site stand out from the competition. This book explains that useful and tangible benefits, such as instant e-mail to confirm an order, will help turn the cybervisitor into a loyal and regular customer. (view table of contents, read Amazon.com's description)

A guide to the rapid application development environment explains how to use CFML, integrate Web pages and Web applications with databases, and utilize data collected online (view table of contents)