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At last, a readable, authoritative and comprehensive book for students, readers and practitioners in print and digital publishing. Publishing guides the reader through the history of publishing and the main issues facing the industry today. Among these are legal conundrums, cultural conflicts, trade practices, publishing within and across sectors, editorial requirements, the challenge of electronic publishing, making your ideas count in print, rationalization and the growth of corporate publishing cultures.The result is an exciting one stop guide, written with flair and aplomb. Packed with helpful real-world examples and illustrative interviews this practical resource leaves no stone of the publishing industry unturned.

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Product Description: Frequently consulted for its knowledge of international and national agreements and for its technical expertise, VERTIC is the first port of call for many TV and radio journalists. The new 1997 volume is divided into two parts. The first half of the book contains twelve original essays analyzing the arms control, peacekeeping, and environmental issues in 1996...read more (view table of contents, read Amazon.com's description)