Product Description: Guber nos muestra como un buen storytelling, una buena historia acerca de una empresa, producto o persona puede ser la mejor herramienta para conseguir buenos resultados empresariales. Lleno de anecdotas reales muchas de ellas vividas en primera persona junto a celebridades del mundo del entretenimiento y la politica, este valioso e inspirador libro ayudara a los lectores a desarrollar su propia historia llena de contenido para sus clientes o colegas...read more

Product Description: Success is won by creating compelling stories that have the power to move people. If you can't tell it, you can't sell it. This book tells you how to do both. Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause...read more

Examines occupations in the area of films, discussing requirements, education, salary, and prospects. (view table of contents)

Drawn from three decades of observation and experience, two of Hollywood's major players present a revelatory and raucous look at the art and business of modern filmmaking, discussing the inevitable 'shoot out,' which entails standoffs, confrontations, scandals, and dilemmas as writers, directors, producers, stars, and agents push forward their own agendas. Reprint.

Drawn from three decades of observation and experience, two of Hollywood's major players present a revelatory and raucous look at the art and business of modern filmmaking, discussing the inevitable 'shoot out,' which entails standoffs, confrontations, scandals, and dilemmas as writers, directors, producers, stars, and agents push forward their own agendas. Read by the authors.