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Services Marketing: Integrating Customer Focus Across the Firm
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Product Description: Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value...read more
By Dwayne D. Gremler
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Paperback:

9780077131715 | McGraw-Hill Education, May 1, 2012, cover price $79.65 | About this edition: Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages.

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