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Bruce Greenwald has written 3 work(s)
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Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. Reprint. 30,000 first printing.
Hardcover:
9781591840572 | Portfolio, August 18, 2005, cover price $26.95 | About this edition: Presents a theory of competition that challenges the methods of Michael Porter's 'Competitive Strategy,' arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage.
Paperback:
9781591841807 | Reprint edition (Portfolio, August 28, 2007), cover price $18.00 | About this edition: Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons.
Hardcover:
9780262012058 | Mit Pr, November 1, 2003, cover price $13.75
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Hardcover:
9780521810340 | Cambridge Univ Pr, October 6, 2003, cover price $120.00
Paperback:
9780521008051 | Cambridge Univ Pr, September 29, 2003, cover price $54.99
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