| Simon & Schuster, June 11, 2013, cover price $28.50 | About this edition:
This counterintuitive and powerfully effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture.
| Reprint edition (Simon & Schuster, June 10, 2014), cover price $16.00 | About this edition:
“The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H.
| Unabridged edition (Highbridge Co, June 11, 2013), cover price $34.95 | About this edition:
The traditional attitude toward creativity in the American business world is to ï¿½think outside the box ï¿½: to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis.