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Jacob Goldenberg has written 5 work(s)
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Cover for 9780226632605 Cover for 9781451659252 Cover for 9781451659290 Cover for 9781622311620 Cover for 9788496627789 Cover for 9781403906823 Cover for 9780521800891 Cover for 9780521002493
cover image for 9780226632605
Product Description: Every year, about 25,000 new products are introduced in the United States. Most of these products fail―at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers’ resistance to innovation, but marketers have tended to focus instead on consumers who show little resistance, despite these “early adopters” comprising only 20 percent of the consumer population...read more

Hardcover:

9780226632605 | 1 edition (Univ of Chicago Pr, June 12, 2015), cover price $45.00 | About this edition: Every year, about 25,000 new products are introduced in the United States.

cover image for 9781451659290
Product Description: “The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of Drive).The traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis...read more

Hardcover:

9781451659252 | Simon & Schuster, June 11, 2013, cover price $28.50 | About this edition: This counterintuitive and powerfully effective approach to creativity demonstrates how every corporation and organization can develop an innovative culture.

Paperback:

9781451659290 | Reprint edition (Simon & Schuster, June 10, 2014), cover price $16.00 | About this edition: “The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H.

CD/Spoken Word:

9781622311620 | Unabridged edition (Highbridge Co, June 11, 2013), cover price $34.95 | About this edition: The traditional attitude toward creativity in the American business world is to �think outside the box �: to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis.

cover image for 9788496627789
Product Description: Un libro que devuelve la rigurosidad a la creatividad, lleno de ejemplos reales de casos disruptivos. Mucho se habla de creatividad e innovacion en las empresas, pero pocos tienen un sistema reiteradamente probado y que funciona...read more

Paperback:

9788496627789 | Italian edition edition (Urano, March 31, 2014), cover price $21.95 | About this edition: Un libro que devuelve la rigurosidad a la creatividad, lleno de ejemplos reales de casos disruptivos.

cover image for 9781403906823
Product Description: By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future...read more
By Jacob Goldenberg (contributor), Philip J. Kitchen (editor), Dale Littler (contributor), Malcolm McDonald (contributor) and Stanley J. Paliwoda (contributor)

Hardcover:

9781403906823 | Palgrave Macmillan, September 4, 2004, cover price $125.00 | About this edition: By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it.

cover image for 9780521800891
Product Description: Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780521800891 | Cambridge Univ Pr, February 1, 2002, cover price $190.00 | About this edition: Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design.

Paperback:

9780521002493 | Cambridge Univ Pr, January 1, 2002, cover price $79.99 | About this edition: Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design.

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