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Eugenio L. Giusti has written 1 work(s)
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Product Description: Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm. * Deals with the complex intra-relationships between the brand, the consumer and the media channels, providing a thorough grasp of the total media-buying scene in which media owners have to compete...read more
By Paul A. Ferrara (editor), Eugenio L. Giusti (editor), Robert J. Rodini (editor) and Jane Tylus (editor)

Hardcover:

9781884419621 | Bordighera Inc, April 1, 2004, cover price $55.01 | About this edition: Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm.

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