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cover image for 9788475777894
Product Description: Ninguna compañía desconoce la importancia de una buena reputación, pero hoy la opinión pública tiene otras exigencias en lo que respecta a la responsabilidad de las empresas para con la sociedad. No basta con rendir pleitesía o doblegarse ante la correcci

Paperback:

9788475777894 | Juan Granica S A, October 1, 2001, cover price $25.00 | About this edition: Ninguna compañía desconoce la importancia de una buena reputación, pero hoy la opinión pública tiene otras exigencias en lo que respecta a la responsabilidad de las empresas para con la sociedad.

cover image for 9780471323327
Product Description: A good reputation is certainly an asset for any company, but to a public that has raised its expectations of business' responsibility to society, being good just isn't good enough. More than public relations posturing or kowtowing to political correctness, social responsibility in corporations is proving essential to the long-term success of companies in today's globalized economy...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780471323327 | John Wiley & Sons Inc, April 1, 1999, cover price $44.95 | About this edition: A good reputation is certainly an asset for any company, but to a public that has raised its expectations of business' responsibility to society, being good just isn't good enough.

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