Product Description: Hardbound. The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting...read more (view table of contents, read Amazon.com's description)

Product Description: The increasing global interdependency in economy and business transaction asserts the importance of documenting the most recent developments in global work and organizational behaviours, which are strongly influenced by the advancement of information technologies, virtual business transactions, multicultural business groups and expanded business settings across cultures...read more

Doing Business in Emerging Markets: Entry and Negotiation Strategies is an authoritative and timely guide for executives who are contemplating business in these markets. Including numerous exhibits and real-world examples, the authors explore analysis and evaluation of market potential, management of the negotiation process, and the recognition of important regional business styles and cultural issues. Students and professors in MBA or Ph.D. programs in international management, marketing, and strategy will also find this an invaluable aid to understanding emerging markets. (view table of contents)

Discusses the current status of European marketing, offers strategies for the European Community and post-communist Eastern Europe, and examines the future of European marketing

Product Description: This book examines the relationship between multinational firms and emerging markets, a relationship which has changed profoundly in the period from the 1950's to the late 1990's. Governments and multinational firms have moved from a situation of conflict to one where government policies were seen as a constraint on the activities of MNE's, and finally to an era of cooperation...read more (view table of contents, read Amazon.com's description)

Product Description: The terrorist attacks of September 11, 2001, ushered in an age of anxiety along with the new century, an anxiety that has affected the international business climate in a variety of subtle and not-so-subtle ways. For one, the cost of doing business internationally has increased, for global firms and host countries alike...read more (view table of contents, read Amazon.com's description)

Product Description: Paperback. Today there is hardly any company that can claim that it is not involved in international business (IB). A huge body of literature is available on international business, but there are very few publications on the most important aspect of IB, namely negotiations...read more (view table of contents, read Amazon.com's description)

Product Description: With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets? This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in an increasingly multicultural world...read more

Product Description: This reader covers the important topics in the growing area of International Management. The four sections represent a comprehensive survey of the subject from the existing literature. Unlike the competition its coverage is more rounded and covers all of the important aspects of international management, including human resource management, cross cultural relations, in particular relations with Asia, and management training...read more

This collection of readings is concerned with international business, with specific reference to the multinational firm, foreign direct investment, globalization and international strategic thought. (view table of contents)

Product Description: Volume 20 of "Advances in International Marketing", guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, environmental degradation, global warming; scarcity of resources, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and off shoring, and reliability and validity issues for construct measurement...read more

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This guide demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows how to formulate a problem and choose a research method, and how to argue and motivate. The book discusses the practicalities of research such as problem formulation, relating the research to previous studies, choosing the right methodology, presentation of results, report writing and drawing conclusions. This work is intended for MBA/MSc and undergraduate students doing business studies, business administration, economics, finance and marketing courses. Consultants and organizations undertaking research in business studies should also find this a useful text.