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Cover for 9780470396056 Cover for 9780470183878 Cover for 9781118452950 Cover for 9781501263477
cover image for 9780470396056
Product Description: How to use brands to gain and sustain competitive advantage.Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers...read more

Miscellaneous:

9780470396056 | Jossey-Bass Inc Pub, September 22, 2008, cover price $27.95 | About this edition: How to use brands to gain and sustain competitive advantage.

How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--that business is riding on yet another bubble that is ready to burst--a brand bubble. While most managers still see metrics like trust and awareness as the backbone of how brands are built, Gerzema asserts they're dead wrong--these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations.

Hardcover:

9780470183878 | Jossey-Bass Inc Pub, October 13, 2008, cover price $27.95 | About this edition: How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing.

Miscellaneous:

9780470449394 | Jossey-Bass Inc Pub, November 3, 2008, cover price $27.95
9780470396063 | Jossey-Bass Inc Pub, November 3, 2008, cover price $27.95

cover image for 9781501263477
Product Description: New York Times BestsellerHow feminine values can solve our toughest problems and build a more prosperous futureAmong 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women...read more

Hardcover:

9781118452950 | Jossey-Bass Inc Pub, April 16, 2013, cover price $27.95 | About this edition: New York Times Bestseller How feminine values can solve our toughest problems and build a more prosperous future Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women.

CD/Spoken Word:

9781501263477 | Mp3 una edition (Brilliance Audio, June 2, 2015), cover price $14.99 | About this edition: New York Times BestsellerHow feminine values can solve our toughest problems and build a more prosperous futureAmong 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women.

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