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Ayantunji Gbadamosi has written 3 work(s)
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Cover for 9781522502821 Cover for 9780230392700 Cover for 9780415573757 Cover for 9780415573764
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
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By Ayantunji Gbadamosi (editor)
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Hardcover:

9781522502821 | Business Science Reference, June 30, 2016, cover price $235.00

Principles of Marketing: A Value-Based Approach
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By Ian K. Bathgate (editor), Ayantunji Gbadamosi (editor) and Sonny Nwankwo (editor)
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Paperback:

9780230392700 | Palgrave Macmillan, December 3, 2013, cover price $86.00

Entrepreneurship Marketing: Principles and Practice of SME Marketing
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Product Description: Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector...read more
By Ayantunji Gbadamosi (editor) and Sonny Nwankwo (editor)
See complete details on each edition (2 editions listed)

Hardcover:

9780415573757 | Routledge, January 19, 2011, cover price $170.00 | About this edition: Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations.

Paperback:

9780415573764 | Routledge, January 13, 2011, cover price $73.95 | About this edition: Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations.

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