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Helio Fred Garcia has written 2 work(s)
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Cover for 9780415716277 Cover for 9780415716284 Cover for 9780132888844
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Product Description: Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions...read more

Hardcover:

9780415716277 | 3 edition (Routledge, March 10, 2015), cover price $205.00 | About this edition: Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders.

Paperback:

9780415716284 | 3 edition (Routledge, February 25, 2015), cover price $79.95 | About this edition: Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders.

cover image for 9780132888844
Product Description: Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U...read more

Hardcover:

9780132888844 | Financial Times Management, April 29, 2012, cover price $34.99 | About this edition: Communication is the absolutely indispensable leadership discipline.

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