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Product Description: This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives...read more

Hardcover:

9780765617903, titled "The Science and Art of Branding" | M E Sharpe Inc, October 30, 2008, cover price $210.00 | About this edition: This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy.

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