Product Description: LAUER SERIES IN RHETORIC AND COMPOSITION, Edited by Thomas Rickert, Jennifer Bay, Catherine Hobbs, & Patricia Sullivan | DESCRIPTION: At forty-one, Lucy was diagnosed with terminal cancer. Kate lost her husband in a freak accident...read more

Product Description: This book defines and analyzes the content, structure, and values of three predominant types of public discourse, which are labeled Doublespeak, Salespeak, and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology, and culture...read more (view table of contents, read Amazon.com's description)

What happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Roy F. Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than eight million students in 40% of America's schools, every day, watch TV commercials as part of Channel One's news broadcast. Students read commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum.In this ground-breaking study, Fox explores how these commercials affect kids' thinking, language, and behavior. He found that such ads do indeed help shape children into more active consumers. For example, months after a pizza commercial had stopped airing, students reported that one brief scene showed a couple on an airplane. The plane's seats, students noted, were red with little blue squares that have arrows sticking out of them. Also, kids blurred one type of TV text with another, often mistaking Pepsi ads for public service announcements. Kids replayed commercials by repeating or reconstructing an ad in some way―by singing songs, jingles, and catch-phrases; by cheering at sports events (one crowd at a school football game erupted into the Domino's Pizza cheer); by creating art projects that mirrored specific commercials, and even by dreaming about commercials (the product, not the dreamer, is the star). (view table of contents)

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Product Description: The essays in this collection discuss the "image" as both product and process. Representing such diverse disciplines as rhetoric, composition, clinical psychology, journalism, photography, communication, education, and sociology, the essays describe how images function and how they are linked with language and explore the role of images in shaping social issues...read more

Product Description: Book relays the problems related to technical communication and also gives easily accessible solutions to solve those problems