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The soap opera, one of U.S. televisionâs longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing number of women working outside the home and to an intensifying competition for viewersâ attention from cable and the Internet. Yet, soapsâ influence has expanded, with serial narratives becoming commonplace on most prime time TV programs. The Survival of Soap Opera investigates the causes of their dwindling popularity, describes their impact on TV and new media culture, and gleans lessons from their complex history for twenty-first-century media industries.The book contains contributions from established soap scholars such as Robert C. Allen, Louise Spence, Nancy Baym, and Horace Newcomb, along with essays and interviews by emerging scholars, fans and Web site moderators, and soap opera producers, writers, and actors from ABCâs General Hospital, CBSâs The Young and the Restless and The Bold and the Beautiful, and other shows. This diverse group of voices seeks to intervene in the discussion about the fate of soap operas at a critical juncture, and speaks to longtime soap viewers, television studies scholars, and media professionals alike.
Hardcover:
9781604737165 | Univ Pr of Mississippi, November 3, 2010, cover price $50.00 | About this edition: The soap opera, one of U.
Paperback:
9781617033179 | Univ Pr of Mississippi, March 2, 2012, cover price $30.00
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