Product Description: In the only known program of prescriptive entrepreneurship, James Fiet provides a marked contrast to the standard descriptive focus of entrepreneurship studies. Instead of the anecdotally based pedagogies that have dominated the teaching of entrepreneurship (and which do not control for luck-based success), the author lays out a program of research to develop and test theoretically derived guidelines for how to improve the success rate and performance of aspiring entrepreneurs...read more

Product Description: Entrepreneurs do much more than manage small businesses. At the heart of entrepreneurship is the discovery process. An idea is conceived and then exploited for profit. But if the idea is neither useful nor unique, its exploitation will generate only average profits...read more (view table of contents, read Amazon.com's description)