Product Description: Book by Gale

Product Description: The Gale Business Insights Handbook Of Innovation Management examines the questions What is innovation management? What are the contributing factors that either favor or discourage innovation? How can it be used in my business? Entries examine such topics as: brainstorming; product lifecycle management; portfolio management and optimization; models of innovation; diffusion of innovation; measuring innovation; systems for innovation within a corporation; strategies for innovation management; and more...read more

Product Description: The Gale Business Insights Handbook Of Global Marketing examines the questions How can a business measure the cost effectiveness of expanding globally How do you build and manage an international brand? and How can I identify new product opportunities in emerging markets? Entries examine such topics as: The 4 P's (Product, Price, Placement, Promotion) and how the mix differs when you're going global; research strategies for finding actionable intelligence; understanding other business environments; segmenting markets on a global scale; the merits and drawbacks to standardization; and more...read more

Product Description: The Common Core, critical thinking skills, the scientific method… These are some of the many foci of education today, and they are good and useful. However, what is oftentimes neglected during the course of instructing students in these concepts is educating students in the practical life skills they need to function once they are out of school...read more

Product Description: Volume 2 of the Life And Career Skills Series, Employment is designed for public library patrons and high school students who are looking to enter the job market for the first time, to reenter the job market, or to change jobs altogether...read more

Created by a team of doctors and health education experts based at the du Pont Hospital for Children, this user-friendly, accessible reference work presents the most accurate and up-to-date information available on 280 diseases and conditions from Abscess to Zoonoses that students are curious about. Ranging from a half-page for minor topics like Dandruff to seven pages for major topics like Heart Disease, the clearly designed sections include prevention and lifestyle guidance where appropriate. In addition to photographs, special features include marginal definitions with pronunciations, fact boxes, historical/literary sidebars, and process diagrams, as well as an introduction on how the human body works. Full analytical index.